Today, I’d like you to watch the Cadillac commercial (below). Then, read Carolyn Gregoire’s article, “Cadillac Made a Commercial about the American Dream, and It’s a Nightmare,” from The Huffington Post.
Next, answer one of the follow questions with a 200-word response. As always, try to draw specific details from the video or reading to support your answer.
- The actor in the commercial asks, “Why do we work so hard? For this? For stuff?” Gregoire suggests that, ” the luxury car company is selling a vision of the American Dream at its worst: Work yourself into the ground, take as little time off as possible, and buy expensive sh*t.” What do you think of this? How much is consuming stuff part of the American Dream?
- What other elements in the commercial communicate wealth and luxury? How do they contribute to the argument of the ad?
- Gregoire closes her analysis stating, “‘I’d take more vacation any day over a Cadillac.’ Amen to that.” What do you think of this? How does this square with your notion of the American Dream?