Advocacy One-Pager

Congressional one-pagers are used by advocacy groups to help legislators make decisions and shape policy. One-pagers help busy decision makers understand an organization’s stance on an issue in one glance. So, one-pagers distill a lot of information into one, graphically interesting, easy to read document. All of the information should fit on one side of a standard 8 1/2 x 11 sheet of paper. 

The written text of your one-pager should:

  • Begin with an engaging title that is accurate and attention seeking.
  • Provide a brief overview of the issue
  • Explain the impact on communities
  • Use evidence from your research or other studies, reputable surveys, policy experiences in other states. Cite in a footnote or on the backside.
  • End with a summary statement
  • Consider outlining policy options, including potential impact on your population or potential cost savings, if applicable.
  • Include your name, title, contact information, and date.
  • Use language that is understandable to an everyday audience. 

The visual/design elements of your one-pager should:

  • Have a color scheme that doesn’t detract from the written word or topic.
  • Use blocks of color or layout to emphasize ideas.
  • Include headings with large font to help guide the reader and organize points.
  • Use bullets in lieu of paragraphs.
  • Consider including one chart, graph, or image that best illustrates your central claim. 

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