Museum Social Media Research

Museums and libraries regularly use social media to promote special collections and new exhibits. For this discussion, go onto a social media platform (Facebook, Instagram, Snapchat,  TikTok, Tumblr, or Twitter) and check out how a museum or library from the Midwest that uses the format to share what’s special. 

Once you find a social media account that you like, post the URL to one of their posts or their page, and answer the following questions:

  • What is the post promoting? Is it related to special exhibit or holding in the museum/library?
  • How does the museum exploit the affordances of the form of social media they used? I.e., if it’s a TikTok or Instagram Reel, do they use video to talk to the audience or show movement? 
  • How important is the visual aspect of the post?
  • What hashtags and descriptors does the post use? Why might these be important to finding new audiences?
  • Is there anything that could be improved about the post?
  • What did you learn from this post that could be used in your Promotion Project?

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